Another reason why Dove shampoo is heads above the rest.

Directions: Wet hair, lather, rinse.

Why, in this day and age, do so many shampoo companies feel that they should keep the repeat step? Lather, rinse, repeat. Do they have it so people will run out of shampoo faster and need to buy another bottle? Or do some people really need to repeat?

Some packages say: Lather, rinse, repeat as needed. How am I supposed to know if my hair necessitates a second go? Is the as needed intended for regular washers, or is it just intended for people who don't wash their hair for weeks at a time? Or is it intended for special circumstances of extreme grunginess, like when people get back from camping trips in the woods?

And I really don't get when the directions say: Lather, rinse, repeat as desired. As desired? Do people really have a strong desire to repeat? As desired sounds like they get off on it or something. Maybe if Herbal Essences really caused the reaction it did in the commercials, then I can see a desire to repeat, and repeat, and repeat... But Head and Shoulders? I think not.

But the biggest question here is: Why do shampoo bottles even need instructions? Does anyone actually follow them anyway? I think it is safe to assume that if you need instructions on how to use shampoo, you have bigger problems than your hair.